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Add videos to your marketing strategy

Humans have always been visual creatures. Our earliest communication was with pictures, long before we learned language and writing emerged to be the predominant form of communication for 5,000 years.

You be the judge

With all of the draws on your attention these days, it can be impossible to find time to follow the ups and downs of labour disputes. But you should know that your employees are paying attention, and if you don’t want to land yourself in hot water, you need to stay one step ahead.

What to do with the business – Part III

I never had any intention of getting into the HVAC industry. In fact, I wrote an essay for the final exam in the introductory course in thermodynamics in engineering school on why the professor should pass me. I pointed out that I was never going to be in the business and he certainly wouldn’t want me back in his class...

The power of partnerships

Cooperation has been a foundation for many businesses as they navigated the pandemic. In my community, several food businesses used the downturn to come together and explore how each could reduce waste across their business processes by better sharing resources and ideas. The experience led to permanent, positive...

What to do with the business – Part II

Selling your company is one of the most important decisions you will make in your business life. In the May/June 2021 issue of Mechanical Business, I wrote about the things you can and should do to establish the highest value for your company, whether...

Digital marketing takes the wheel post COVID-19

By Doug MacMillan In the May/June 2021 marketing column five marketing and branding trends were identified that are expected to take root as we emerge from this pandemic. This is the first of a series, which will build out those five trends with more research and insight. Up first: your digital marketing. It is no secret the…

De-escalating frustrated customers

Have you ever purchased an item from a store and discovered it was broken when you got it home? Or picked up your car after a service call, and discovered that the issue wasn’t fixed? Let...