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Management

Digital marketing takes the wheel post COVID-19

By Doug MacMillan In the May/June 2021 marketing column five marketing and branding trends were identified that are expected to take root as we emerge from this pandemic. This is the first of a series, which will build out those five trends with more research and insight. Up first: your digital marketing. It is no secret the…

De-escalating frustrated customers

Have you ever purchased an item from a store and discovered it was broken when you got it home? Or picked up your car after a service call, and discovered that the issue wasn’t fixed? Let...
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