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Management

Breaking up is hard to do

By this point in your life, you have likely been on one side of the table or the other, either as an employee resigning from a job or as a manager hearing an employee tell you they are going elsewhere. Read on to learn how to navigate these conversations professionally and legally while protecting your reputation,

Thinking of adding hydronics to your repertoire?

By Matthew Reid Have you ever thought about incorporating hydronics into your business? If you want to get into the hydronic business, remember there is a lot to consider. It’s not as simple as putting up an open for business sign and waiting for the customers to break down your door. The following steps should help you on…

Social media in 2023: The Dos and Don’ts

Social media is no longer optional in today’s marketing climate. A company without even a Facebook page sends a signal to the market that you’re not current, never mind the lost opportunity to reach a wide audience...

The importance of building a community profile

For many time-starved contractors, marketing activity is dominated by the digital tactics that are necessary in an industry where a new customer is inevitably found during their time of need. If a pipe bursts or the furnace...

The VIP treatment

Is your company losing workers left and right? It’s a problem plaguing most Canadian employers these days. Perhaps at one point in time, the promise of a steady paycheque and a gold watch at 65 was enough to keep people loyal...

Court is in session

It’s becoming increasingly hard for employers to keep up with advances in labour laws in Canada. Unless you have a seasoned HR department and an army of employment lawyers on speed dial, it can be hard to know if you’re up to date. My advice to employers as always is regardless of where you are in the employment cycle

The top five apps you should be using

When it comes to digital marketing for your business, you need a variety of tools to effectively communicate with your audience, including email marketing, social media, search engine optimization (SEO), search engine marketing (SEM) and reputation management. While some platforms claim to...

Building a better website

When was the last time you revamped your website? If it’s been a while since you’ve refreshed your online brand you may be missing opportunities to attract customers and expand your business...

The dos and don’ts of email marketing

 In the early days of email, a new message in your inbox was exhilarating. It was similar to getting a letter in the mail as a kid. The idea of receiving a communication in this new and exciting medium was a thrill. Fast forward 30 years and it seems inboxes are a minefield...
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