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Management

Building a better website

When was the last time you revamped your website? If it’s been a while since you’ve refreshed your online brand you may be missing opportunities to attract customers and expand your business...

The dos and don’ts of email marketing

 In the early days of email, a new message in your inbox was exhilarating. It was similar to getting a letter in the mail as a kid. The idea of receiving a communication in this new and exciting medium was a thrill. Fast forward 30 years and it seems inboxes are a minefield...

So, you want to sell your business?

One of the most important transactions that will occur in a business owner’s lifetime is the sale of their company. However, many owners underestimate the amount of time and work required to properly sell a business...

The skilled trades labour pool

The construction industries view 2022 as a year with a more normal landscape than 2021. This “new” normal will have lingering challenges with higher inflation, supply chain issues and a pandemic still pervasive in parts of Canada and abroad. All of this adds up to cautious optimism. As COVID settles down, a challenge plaguing the...

Add videos to your marketing strategy

Humans have always been visual creatures. Our earliest communication was with pictures, long before we learned language and writing emerged to be the predominant form of communication for 5,000 years.

You be the judge

With all of the draws on your attention these days, it can be impossible to find time to follow the ups and downs of labour disputes. But you should know that your employees are paying attention, and if you don’t want to land yourself in hot water, you need to stay one step ahead.

What to do with the business – Part III

I never had any intention of getting into the HVAC industry. In fact, I wrote an essay for the final exam in the introductory course in thermodynamics in engineering school on why the professor should pass me. I pointed out that I was never going to be in the business and he certainly wouldn’t want me back in his class...

The power of partnerships

Cooperation has been a foundation for many businesses as they navigated the pandemic. In my community, several food businesses used the downturn to come together and explore how each could reduce waste across their business processes by better sharing resources and ideas. The experience led to permanent, positive...
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