Acquisition prepares Bradford White for adoption of electrification initiatives

Bradford White President COO Bruce Carnevale
Bruce Carnevale, president and CEO of Bradford White Corporation.

Bradford White Corporation, a manufacturer of commercial, residential and industrial heating solutions and storage applications, has concluded the asset purchase of Keltech, Inc., a manufacturer of electric tankless water heaters, from Bradley Corporation.

The acquisition will expand Bradford White’s portfolio of commercial electric products to help satisfy a wider variety of customers and prepare for the on-going adoption of electrification initiatives by communities throughout North America. It also begins a new partnership between Bradford White and Bradley.  Some of Bradley’s key products are complemented by a portion of the Keltech electric tankless water heater portfolio and Bradford White will supply those models directly to Bradley under the “Bradley powered by Keltech” brand.

“Since the Keltech line was introduced in 1987, it has been known in the commercial and industrial water heating community for its dependable performance record,” said Bruce Carnevale, CEO and president of Bradford White Corporation. “In addition to providing an immediate and critical expansion of the Bradford White portfolio, this acquisition is also an opportunity to grow and develop the Keltech product line by incorporating Bradford White’s technology and manufacturing experience.”

“Transitioning the Keltech line to Bradford White delivers extraordinary value to both Bradley and Keltech customers,” said Bryan Mullett, chairman/CEO of Bradley Corporation. “Bradford White’s history of quality and innovation will help optimize a top commercial tankless brand for the long term, and we will be able to continue delivering quality Keltech products in combination with a number of our safety products such as emergency eye wash and emergency safety shower stations.”

According to senior director of marketing communications, Carl Pinto, Jr., “Initially, Bradford White’s Laars Heating Systems subsidiary will have primary responsibility for the sales and marketing of the Keltech electric tankless water heater line. Bradford White Water Heaters and Niles Steel Tank customers interested in the Keltech products can reach out to their representatives regarding product availability.”

Until further notice, current Keltech customers should continue to use their existing Keltech contacts for sales and service support