Charmin takes technology to the toilet

Charmin made a big splash at CES 2020, the giant consumer electronics trade show held in Las Vegas, Nev., from January 7-10.

The Procter and Gamble-owned company best known for its toilet paper and wipes, rolled out GoLab, which features three conceptual prototypes made to deliver a better bathroom experience.

RollBot is a robot that, when controlled with a smartphone, delivers a fresh roll of Charmin to you so you won’t be left in a bind ever again. SmellSense is an electronic sensor monitoring system that lets you check how the bathroom smells before you enter, while V.I.Pee, pictured, is a premium porta-potty that features an Oculus Rift S virtual reality headset and surround sound speakers to provide a front-row experience to anyone needing to hit the loo mid-concert.

“At Charmin, we’re always on a mission to bring people a better bathroom experience, and while that starts with the best toilet paper, Charmin GoLab allows us to finally expand beyond just the seat,” said Rob Reinerman, Charmin brand director.