Vallières agency to take Nortek nationwide

After representing Nortek’s residential and aftermarket products in Quebec for the past four years, David Vallières & Associates’ role is being expanded to cover all of Canada.

“It’s an honour to have that faith of a manufacturer,” said Mike Vallières, vice-president of Vallières & Associates and son of founder David Vallières. “The thing that’s nice for us is we’re an agency that’s been around 40 years, and it has been my goal to grow. We’ve always been, more or less, in Eastern Canada for a lot of the products we represent, so my dream has been to go coast to coast.

“Having this opportunity, it really allows us to expand and start fulfilling that dream of being able to touch all of Canada. Western Canada is a largely untapped region for Nortek, so the chance to move into new markets, introducing our best-in-class products and systems to new faces, is one we treasure.”

After Vallières helped grow Nortek’s presence in Quebec, going nationwide was a natural fit for the partnership.

“This group is more than ready for this opportunity,” said Darren Leonard, Nortek’s senior director of residential sales for North America. “Having been in a business relationship with them for years now, we know the level of commitment they have in meeting their promises, pushing for sales, supporting customers and standing out as leaders in training. The future is definitely bright with our neighbours to the north.”