Bradford White unleashes Ellen Rohr online

September 11, 2018

Business makeover expert Ellen Rohr has teamed up with Bradford White to provide its ”For the Pro” contractors and wholesalers a powerful new business resource.

Rohr, author of the popular ”Bare Bones Biz” book series, has vast experience working with HVAC, mechanical trades and plumbing businesses since she helped to turn around her husband Bob ”Hot Rod” Rohr’s plumbing company more than two decades ago (you might recognize Hot Rod from his regular hydronics column in Mechanical Business). Now, Bradford White is helping contractors reap the benefit of her hard-earned wisdom.

The successful operator of drain franchise, Zoom Drain, and a regular contributor to trade magazines and TV shows, Rohr has put together a series of free online business development videos that will be hosted on Bradford White’s ”For the Pro” contractor enrichment website, Each short tutorial delivers on Rohr’s promise to ”make business uncomplicated so business owners can live life unleashed.” Topics covered include developing a business plan, imaging/guiding one’s ideal life (and profitability), and how to price services to ensure business success.

”Ellen’s passion for our industry and desire to help plumbing and heating professionals grow their business is completely aligned with our own philosophy here at Bradford White,” said the company’s director of marketing Carl Pinto. ”We’re honored that Ellen has chosen to share her expertise with our loyal customers.”

Bradford White’s ”For the Pro” site, launched in 2017, provides training and troubleshooting videos, material to help Bradford White contractors sell and service their products, as well as information and tools to strengthen their businesses.

”We are constantly working to add valuable information to ‘For the Pro’,” Pinto said. ”All of the content is driven by the needs of our contractor and supplier customers.”